I attended A Comedy Evening with Azhar Usman at the City Circle this evening. There was a Q&A and I asked Azhar why his tour is called “The Official Muslim Comedy Tour“. Why not just call it a comedy tour and go mainstream?
His gave an excellent answer.
He said it is a marketing strategy – it is important to develop a niche market and solidify it first before making a cross-over to the bigger mainstream market. That led me to think if I need to identify a niche market for the think tank, and if so who or where should it be.
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Filed under: Freedom & Liberty, Misc
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